Twenty years shipping software millions of people use, including Gymshark's app through unicorn scale. Now I build with AI agents every day, and write What Actually Works: what holds up when AI meets real codebases, real teams and real life.
I led the engineering that scaled a startup into a unicorn. Today the agents do most of the typing and I do the judging: the brief, the review, the call on what ships. Hands on the tools, every day.
Most people use AI to vibe code a prototype or tidy up their inbox. The difference between a demo and a lever is engineering, and I've got twenty years of it. Point that at a codebase and a team ships more. Point it at a life and you get time back. The point of the lever isn't more machine. It's more life. I write for people who want that .
Same tool. Very different results.
Building software with agents in the loop. Code review, tech debt, hiring, and leading a team through the shift.
Running a software company when AI changes the maths. Pricing, clients, and the hard calls.
AI reads the data so the hours go into the real work: lifting, the mat, recovery, staying strong for the long haul.
AI as leverage for earning and owning. More output, more freedom, less of your time sold by the hour.
The stuff underneath it all. Time, family, focus, and using AI to protect what matters most.
Recovery, sleep, and a packed calendar change how and when. They don't get a vote on whether. The assistant proposes the moved or harder version so the week still happens.
Categorising spend is solved. Renegotiating bills and moving cash without you is the new claim. The useful test is what it can do after you stop watching, and what you should never let it touch unsupervised.
My stack used to assume I was at the desk. The useful tools now keep going when I'm not. Markdown in Obsidian, synced to GitHub. A bot with its own computer. That's the filter.
AI makes it tempting to hire fewer junior developers. That might save time now and create a much bigger problem later.
I'm 46. I run a company and I've got a family. I use AI on my own code, team, health, money and time before I write a word about it. No theory and no course to sell. Just what works, tested on me first.
AI supports. It doesn't lead.
More about me →
I'm not taking on projects, and I won't pitch you. But I'll talk about what AI is doing to software engineering to anyone who'll listen.
Conferences and meetups. How software gets built now AI is in the loop, and what it does to the people building it.
An honest session with your engineers or leadership. What I've seen work with AI, what hasn't. A talk, not a consultancy.
Happy to be the engineering voice in the room. Bring the hard questions.