What I Do
Services
I build software, implement AI, and solve the digital problems that keep you stuck. No fluff, no frameworks — just things that work.
Custom Apps & Software
Need something built that doesn't exist? I'll build exactly what you need - no bloat, no feature creep, just code that does the job. From internal tools to customer-facing products, I've built software for startups and enterprises alike.
- Full-stack web applications
- Internal business tools & dashboards
- SaaS product development
- Legacy system modernisation
- Database design & optimisation
AI Implementation
Everyone's talking AI, but most of it's hype. I build AI solutions that genuinely solve problems instead of creating new ones. No buzzwords, no over-engineering - just practical AI that delivers real value.
- LLM integration & prompt engineering
- AI-powered automation workflows
- Custom AI agents & chatbots
- Document processing & analysis
- AI strategy consulting
Mobile App Development
I've shipped apps used by millions - from the Gymshark app handling Black Friday traffic to Next retail apps processing millions of orders. From concept to App Store, I can build the whole thing.
- Native iOS (Swift/SwiftUI)
- Native Android (Kotlin)
- Cross-platform (React Native, Flutter)
- App Store optimisation
- Performance tuning & scaling
Technology Strategy
Should you build it or buy it? Use AI or stick with proven methods? I'll give you the straight answer, not the vendor pitch. Get honest, pragmatic advice on your technology choices.
- Technology audits & assessments
- Architecture reviews
- Build vs buy analysis
- Vendor evaluation
- Technical due diligence
Business Automation
Still doing things manually because 'that's how we've always done it'? I'll automate the boring stuff so you can focus on what matters. From simple workflows to complex business processes.
- Workflow automation
- Data pipeline automation
- Reporting & analytics automation
- Email & notification systems
- Scheduled task automation
Integrations & APIs
Tired of copying data between systems? I'll wire your tools together so they talk to each other. Whether it's connecting your CRM to your billing system or building a custom API for your partners.
- API development & design
- Third-party integrations
- Data synchronisation
- Webhook implementations
- Custom middleware solutions
Not sure what you need?
Let's talk. I'll help you figure out the right approach for your situation - no pressure, no sales pitch.